Full Circle Foods coffee blends ( designing the blend…)

There are two blends available. – Muskoka Morning & Mocha Java

We decided that we needed to find a roaster who could roast coffee to our exacting specifications. Freshness was a primary concern and that meant that we needed to find a local roaster who would be willing to supply us with fresh roasted coffee weekly.

A new company called the Waterloo Coffee Company was also freshness obsessed and we also liked their philosophy of using only organic, fair traded coffee beans – the same mandate that we had at Full Circle Foods for many years.

We tried and liked  their Muskoka Morning blend  however we thought it was quite a bit too dark roasted. After several weeks of experimentation, we brought down the roast level to exactly where we wanted it.

A medium roast is the best roast level to reveal the flavour characteristics of each of the coffee origins. Too dark and the coffee tastes and flavours are masked by the roast characteristics. For instance if you roast way too dark, you will taste charcoal!

We decided on the medium roast  Muskoka Morning because we wanted a “morning style” coffee that was bright and snappy without being too thin and acidic like many doughnut shop coffees. It is a careful blend of at least three coffee origins with Centrals (Central American coffee beans) as its base. The caffeine level is a tad higher in this blend – just enough to get you going in the morning.

The next blend we created is the most interesting because it is one Full Circle Foods created from scratch. It is a long forgotten blend going back to the 19th century. A happy accident of mixing Java coffee beans with Yemen coffee beans – a perfect marriage of blending a unique coffee bean with naturally occurring chocolate flavours and a very low acid, full bodied, earthy Java coffee.

Replicating this blend using fair trade organic coffees is nigh impossible so our exclusive take on Mocha Java consists of 50% Sumatra and 50% Ethiopian Harrar. The roast level is critical and we worked hard with our roaster to get the roast level precisely where we wanted it. This was roasting to the verge of second crack and stopping the roast at the exact moment. We are quite certain that we were testing the skills of the local roastmaster right to the limit.

The Mocha Java is our best dual purpose blend. It is great as an espresso or drip coffee. It is full bodied, smooth and not too acidic. It makes an exceptional latte.

just the little things…

We are getting quite a few compliments about the store. We have changed a lot of little things. Moved some products to better locations. reorganized things.  A bit of new paint ( low VOC of course) and a lot of dusting and scrubbing. It is not much different than the day-to-day regimen that most small business owners do, but our clients and suppliers are noticing.

Our floors have just been scrubbed and freshly waxed ( a 12 hour operation) and they look great.

sale – 50% off!

We have set up a new shelf (between the two upright freezers) to highlight our sale items.

All of these items have been reduced by 50%. and there are some other great deals in there too. Check it out.

[Ed. note: the sale items have been moved to a new location at the foot of the stairs to the bulk foods section]

coffee sales are great!

We  are quite pleasantly suprised that coffee sales have jumped dramatically since we took over the store this past January.

All coffee is fair trade, 100% organic.

Coffee is roasted weekly and delivered to us next day. Once you’ve tried fresh roast coffee, you’ll never go back!

If you are a espresso or latte fan, I would highly recommend trying our Mocha Java blend.

You will note that we are the only store or one of a very few in the entire country to actually put the roasting date on our dispensing bins.

Coffee is reg. $14.99/lb however our price is $13.99/lb.